Nearly half of OTT subscribers switch services multiple times a year
New whitepaper in partnership with SymphonyAI Media addresses current state of video streaming market and need for advanced content insights. #pressrelease
December 13, 2022
DALLAS – A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. The whitepaper, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able to handle today's complex revenue models.
The whitepaper also reports 48% of subscribers cited content or a specific program as the primary motivation to subscribe to a new service. Content performance data is an increasingly valuable asset as media organizations must continuously assess, demonstrate, and predict the value of a service's catalog within the licensing ecosystem. Data-driven solutions that can measure and predict the profit generated by a specific asset, series, or partnership enable media organizations to optimize pricing terms for both direct-to-consumer and licensed distribution, align offerings with specific audience interests, and optimize revenue models.
Read the full press release here.
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